About Simon

Simon HeseltineSimon Heseltine is an experienced senior Digital Marketer who has demonstrated the ability to grow and lead diverse teams of professionals to new levels of success in a variety of highly competitive, fast paced industries.  Strong technical and business qualifications with a track record of hands-on experience.  Proven skills to successfully analyze an organization’s online marketing strategy, identifying deficiencies and potential opportunities, and develop a plan to implement solutions to improve ROI.

He is happily ensconced as the VP of Search at ForRent.com in Norfolk, VA. Helping to drive traffic and branding efforts within the multifamily space.  Previously Simon was the Global SEO Business Lead for Hewlett Packard Enterprise running their global search presence. Before that, Simon was the Senior Director of Audience Development for AOL Inc.  In this position Simon and his team were responsible for planning and implementing SEO, Social Media and Email Marketing projects and training for many well known sites across the AOL brand portfolio – TechCrunch, Engadget, Huffington Post, Autoblog, Stylelist, etc. In October 2014 Simon’s AOL team won the Best In House Team for 2014 at the US Search Awards, and followed that up with a runners-up placement in the 2015 US Search Awards. In September 2017 Simon’s ForRent.com team won the Best Use of Content award, and were highly commended at The Drum’s 2017 US Search Awards.

Simon is a frequent public speaker at conferences around the US, and the UK on all manner of topics related to online marketing, and has published articles for various news sites over the years including Forbes, HuffingtonPost, SearchEngineLand, and others.  From 2011- 2015 Simon taught an Online Marketing class at Georgetown University as part of their Digital Marketing program.

Simon has worked in online marketing for over 12 years, with over 8-1/2 years in the local search industry (including several years as a developer), and he has experience working with SEO, Social Media, B2B, B2C  Reputation Management, newsletters and PPC.  Simon has built up online marketing teams, and has been brought in by several companies, to train in-house online marketing teams in industry best practices.