Simon’s Articles

Articles written by Simon Heseltine:

Huffington Post The Manchester Riots: An Expat’s View – August 2011

How State Senator Deb Fischer Should Fix her Hacked Site – January 2012 SEO Christmas Wish List – December 2011 Strange Encounters of the SEO Kind – November 2011 A Minty Fresh List of Google Winners & Losers is out, but Don’t Panic – November 2011 Getting Social Traffic on the SERPs without SEO – October 2011 Was the Panda 2.5 Panic Warranted? – October 2011 ICANN, but will you? – September 2011 SEO From Inception: The Dream is Real – August 2011 How to Capitalize on your Competitor’s Mistakes – July 2011 How to Identify & correct 5 Common Redirect Issues – June 2011 Community Engagement and 43k Cookie Monsters – June 2011 User Generated URLs: SEO CMS Lessons – May 2011 The SEO Industry needs Reputation Management – April 2011 6 ways to Structure your SEO team for Success – March 2011 Is Syndication Killing your Rankings? – February 2011 Stop Making the 6 biggest SEO Mistakes – January 2011 Strategic SEM Planning for 2011 – December 2010 Social Media in the NFL – November 2010 The 10 Step Site Migration Process – October 2010 SEO Blitz: Are you Ready for some Football? – September 2010 SEO Talk: Gospel or Hearsay? – August 2010 The Eight Legs of Online Marketing? – July 2010 Presentation Tools: An SEO’s new Best Friend? – June 2010 Listen to the Search Engines – June 2010 Can Facebook Drive Great Traffic to Websites? – May 2010 The Free Tool Dilemna – April 2010 4 Top free Real Time Search Tools – March 2010 3 Tools for Optimizing Page Speed – February 2010 ***Voted 9th most popular post on SEW 2010***

Search Marketing Gurus

• SEO and the Premier League – November 2010
• SES Chicago 2010 – Avinash Kaushik Keynote – October 2010
• WordStream Releases PPC Quality Score Management  Software – October 2010
• eMetrics – Navigating a University Website – October 2008
• eMetrics – The View from the CMOs office – October 2008
• Reputation Management Starts in the Past – October 2008
• Sentiment Analysis in Reputation Management – July 2008

EndlessPlain

• Various articles from June 2007 – June 2009

SIPAlert

• 6 Step Reputation Management Process – October 2008

Search Engine Guide

• Is it time for Social Media yet? – August 2008
• Everybody Needs Good Neighbors – May 2008
• Google AdWords: Geotargeting Options – January 2008
• Search Marketing For Financial Services – SMX London – November 2007
• Search Marketing for Retail – SMX London – November 2007
• Why you need Custom 404 pages – October 2007
• Thinking Beyond the Holidays for Campaign Optimization – September 2007
• Using Google Trends to Research your Brand – August 2007
• Using Lead Generation Services – July 2007

Search Engine Land

• Don’t Panic – Plan for Disaster – January 2008
• Insider Information: Interviews with In-House Search Marketers II – January 2008
• Insider Information: Interviews with In-House Search Marketers – November 2007
• The IT Group: Friend Or Foe Of In-House Search Marketers? – October 2007
• Education is Vital for In-House Search Marketers – September 2007
• When to Work with Agencies – August 2007
• Managing Search Marketing Campaigns with Social Media tools – August 2007
• How To Hire A Search Marketing Team Leader – July 2007
• When To Bring Search Marketing In-House – June 2007

Marketing Pilgrim

• 3 Ways To Get The Best Out Of Your PPC Campaigns – April 2007

SEOmoz

• Spread the Education – April 2007
• Local Search, Is There a Winner Yet? – February 2007